Travis Scott and Audemars Piguet: The Impact of AP in Hip-Hop

Travis​ Scott has made⁤ a monumental partnership ⁢with ⁣the prestigious Swiss luxury jewelry brand Audemars Piguet, highlighting the brand’s growing influence ⁢in the⁢ hip-hop community. The Houston rapper ‍recently ⁢took to Instagram to⁢ unveil a limited-edition Royal Oak Perpetual‍ Calendar Openworked watch.

2023-11-30-travis-scott

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‘From Houston To Switzerland’

Travis Scott has revealed his partnership‍ with Swiss luxury jewelry brand ‍Audemars Piguet‌ (AP), solidifying ​the ​brand’s ‍influence⁣ in the ⁢hip-hop community.

The announcement, ⁢made on November 30 through Scott’s Instagram account, showcased a new Royal ⁣Oak‌ Perpetual Calendar Openworked limited-edition‍ watch ⁤crafted in⁢ brown ceramic–a first for⁢ Audemars Piguet. With⁢ a typical cost ranging between $50,000 to‍ over $100,000 for exclusive ⁢models, the ​price point ⁤for the collaboration remains⁣ concealed, requiring interested customers to schedule an appointment⁤ or​ request pricing information.

The UTOPIA artist revealed the news on his Instagram, stating:

“It Took me and the gang 4 years. And⁣ now it’s time actually, Never been more ​fired up, From⁣ Houston to Switzerland.”

https://www.instagram.com/reel/C0Ry-uzro0l/?igshid=ZDE1MWVjZGVmZQ==

Audemars Piguet, also ⁢took to their Instagram writing:

“Unveiling a new Royal Oak Perpetual Calendar Openworked limited⁣ edition in partnership with brand and label @CactusJack, established⁢ by⁣ American artist Travis​ Scott.​ Crafted in brown ceramic–a first for⁢ Audemars Piguet– this new 41mm model reflects free ⁣and bold spirit, in addition to our ability to push ⁢back the borders of watchmaking.”

Travis Scott’s affinity for Audemars Piguet is obvious. His verses are peppered with references to⁢ the prestigious brand, solidifying⁢ his position as​ a prominent ambassador. In his latest ⁣album, UTOPIA, the Houston native raps⁤ in the track “MELTDOWN,” announcing:

“Chocolate AP and Chocolate the Vs,​ Got ​the ​Willa Wonka factory.” Older hits like ‍”Watch,” featuring‌ Lil Uzi Vert and Kanye West, also showcase Scott’s ‌admiration for the ⁣brand, as he enthusiastically raps, “Yeah, ‌man’s on the frontline ’cause man’s on⁢ his deen, No little ⁢faces,⁣ it’s just an ‌AP beamin’.”

The⁤ collaboration ‌between Travis Scott⁢ and Audemars ‍Piguet illustrates the brand’s significant⁣ influence within the hip-hop community.⁣ Here are some other⁢ hip-hop artists who have given the luxury Swiss brand a shoutout ‍in their lyrics:

Dess Dior– ‘Rich B * tch’ (2020)

“Rich b*tch sh*t, ⁣I ⁣hit Chase and splurge thou⁤ ogit though/Carti on ‌my wrist,​ I hit wafi drop the bankroll/AP comin’ next, I ensure that b*tch is two-toned/Hold my wrist⁢ up, I⁣ got em ill, send em to Blue Cross.”

Gunna– ‘Oh Okay’ (2018)

“Audemar wrist, count it then spend ⁣it/Matted the coupe, my windows tinted/Chop off the ​top, headed to‍ Lennox”

Don‌ Toliver– ‘Private Landing’ (2023)

“Diamonds and Margiela, AP canary yellow/She deserves a Patek, cause she on of‍ the members/When it comes to Saldava, money not a probleM/Turned⁢ me to a ⁣killer, I just ‍smashed a ⁢model”

Drake– ‘N 2 Deep’⁤ (2021)

“Got some bad bitches/That’s gon’fuck me for that AP/F ​* ck me ⁣for that AP,

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