By Alexander Lee • December 19, 2023 • 4 min read •
Welcome to our special editorial series that takes a deeper look at the latest trends in media, media buying, and marketing. With 2023 coming to a close and the new year approaching, we have all you need to know about the latest happenings! More from the series →
The new year marks the one-year anniversary of the formation of TikTok’s gaming marketing team in January, and there’s no slowing down. With a successful year under their belt, TikTok’s gaming team is ready to expand and grow the platform as an integral advertising channel in 2024.
Here’s a quick look at how gaming brands have utilized TikTok to reach gamers and TikTok’s plans to further engage with this audience in the coming year.
- It has been nearly a year since TikTok launched its gaming business and marketing teams in January 2023, marking their first full year in the global gaming organization.
- Recent game launches have seen incredible engagement on TikTok, with the #gta6 hashtag generating over 10 billion views within a day of the “Grand Theft Auto 6” trailer release.
- Through case studies, TikTok was able to measure the impact of promoting game releases, driving impressive numbers for mobile games.
Despite broader company restructuring, TikTok’s push into gaming marketing remains unwavering, exemplifying its value as a community platform for gamers.
If Hollywood’s interest in gaming continues in 2024, TikTok’s unique platform could prove to be a valuable resource for gaming companies looking to raise awareness about their intellectual properties.
