WEBWIRE– Tuesday, December 5, 2023
- Exciting news for music fans – tickets for your favorite artists are now available for purchase through Ticketmaster directly on TikTok
- Artists in over 20 countries across North America, the UK, Europe, and Australia can effortlessly promote upcoming events by embedding in-app ticket links to their videos
- The feature is already accessible for over 75,000 artists, including big names like Niall Horan, The Kooks, Burna Boy, and DJ Snake
TikTok and Ticketmaster are expanding their groundbreaking ticketing partnership to over 20 new markets, including the United Kingdom, following a successful beta launch in the United States in 2022.
This partnership promises to bring music fans closer to their favorite artists, expanding in the U.S. and launching for the first time in the UK, and other countries.
Now, any Certified Artist on TikTok in participating countries can use the Ticketmaster ticketing feature to promote their live dates and connect with fans worldwide.
Music fans can now easily discover and purchase tickets for events through Ticketmaster directly within the TikTok platform in just a few clicks. The in-app feature empowers artists to promote their live dates to new and existing fans, helping them expand their audiences globally and advance their careers, just by allowing them to include their Ticketmaster event links to their videos before posting.
So far, the partnership has seen successful ticketing campaigns for a variety of artists, including Niall Horan, The Kooks, Burna Boy, and Shania Twain, and there have been more than 2.5 billion views of videos using the in-app features by artists, sports teams, and event organizers since its beta launch.
Michael Kmmerle, Global Music Partnership Development Lead, TikTok, said: This is an exciting moment for the millions of passionate music fans in the TikTok community. By enabling fans to purchase tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way and revolutionize the game for live events around the globe. As we bring fans closer to the artists and events they love, we hope to provide additional value to all artists across all stages of their careers and offer more opportunities for a growing fanbase. We are incredibly excited to see how our partnership with Ticketmaster will develop over time.
Michael Chua, VP Global Business Development & Strategic Partnerships, Ticketmaster, said: Today’s music lives on a global stage, and the demand for live has never been greater. Through our partnership, TikTok and Ticketmaster are empowering artists to seamlessly link their content to event discovery and ticket purchase in-app, making it easier than ever for fans worldwide to experience their favorite artists live.
