Topline
The return of History Channel’s treasure-hunting reality show “Curse of Oak Island” for an 11th season has viewers flocking to the network in numbers that rival the most popular cable television news programs and Hallmark’s lineup of holiday movies, just the latest in a string of successes for a show that has spawned nearly a dozen spinoffs, books, and video games.
“The Curse of Oak Island” airs on the History Channel.
History.com Key Facts
The season premiere of “Curse of Oak Island” on Nov. 7 was viewed by 2 million people on cable television, and the audience has only grown since, Nielsen data shows.
The third episode of the 11th season, which aired Nov. 21, was the most-watched of the season so far and entered the top 10 most-watched cable television programs of the week with 2.4 million viewers, making it the most popular cable television program on television for the day by a margin of nearly 400,000 people — the only cable shows that out-rated it the week of Nov. 20 were Fox News shows, NFL and college football games and a Hallmark holiday movie.
So far this season, episodes have out-rated programs like the Ole Miss v. Mississippi college football game, the Celtics v. Bucks NBA match, and the return of Randy Orton to “WWE Raw” on USA Network.
The return of “Curse of Oak Island” propelled the History Channel from the 18th most-watched cable television network in total day viewers to the 8th — the latest Nielsen data shows approximately 328,000 viewers for History last week, up from 249,000 in the week before the 11th season premiere.
In the week of Nov. 27 to Dec. 3, the latest Nielsen data available, the show was the 13th most-watched on cable television with 2.3 million viewers — the only shows that out-rated “Oak Island” were Fox News shows and “Monday Night Football” on ESPN.
Parrot Analytics, a content analytics company, said audience demand for “The Curse of Oak Island”– figured out by the quantity of streams, downloads, audience activity on social networks and online searches– was 12.8 times greater than the audience demand for the typical American program this fall, a level seen by just 2.7% of all television programs.
The program’s appeal isn’t brand-new– a previous season ending in 2017 drew 3.8 million audiences, and the series has actually motivated 3 spin-off programs, a series of deep-dive episodes, a puzzle video game in advancement from Visionaire Studio.
Huge Number
11%. Audience demand for “The Curse of Oak Island” increased by 11% throughout October, according to Parrot Analytics, ahead of the best of season 11.
Secret Background
The Curse of Oak IslandPremiered in 2014 and follows a team of treasure hunters led by brothers Marty and Rick Lagina in pursuit of a centuries-old treasure on Oak Island in Nova Scotia. Legend has told of priceless cultural treasures like the Holy Grail and the Ark of the Covenant being buried on the island,
