Taylor Swift’s Latest Move Leaves Fans Divided and Branded Her as a “Capitalist Queen

Taylor Swift’s Unique Merch Drops Have Swifties Dubbing Her The “Capitalist Queen”

Throughout her 17 years‌ in the⁤ market, ⁢ Taylor Swift has actually made a number of labels ⁢from her dedicated fanbase– from Blondie to Miss Americana to T-Swizzle.
she's playing the guitar on​ stage

Buda Mendes/ Getty Images for TAS Rights Management

Recently, Swifties ​have actually been referring to their idol as their “capitalist queen” ⁤more and more‍ typically thanks to⁢ Taylor’s extreme minimal ⁢edition merch drops that fans are motivated to purchase.
her dancing on stage

Buda Mendes/ Getty Images for TAS Rights Management

Back in August, even the star’s most devoted fans implicated ⁤her of a”⁤ outrageous money‍ grab “when she launched numerous vinyl variations of⁢ her 1989 rerelease.

Hector Vivas/ Getty Images for TAS Rights Management

While the music on each vinyl ‌was ⁢the specific very same, they can be found in various ⁤colors and had a various picture of Taylor on the cover.

taylor on stage with the cover art of er album on the screen⁣ behind her” src=”https://img.buzzfeed.com/buzzfeed-static/static/2023-11/28/16/asset/bc3737558ab8/sub-buzz-610-1701188284-3.jpg” data-mobile-src=”https://img.buzzfeed.com/buzzfeed-static/static/2023-11/28/16/asset/bc3737558ab8/sub-buzz-610-1701188284-3.jpg?resize=990:711″ data-crop=”71.84″ data-mobile-crop=”71.82″ data-span=”1″ data-bfa=”@o:;” previous-src=”https://img.buzzfeed.com/buzzfeed-static/static/2023-11/28/16/asset/bc3737558ab8/sub-buzz-610-1701188284-3.jpg?resize=990:711″/>

Kevin Winter/ Getty ‌Images ⁣for ‍TAS Rights Management

Developing⁤ a ⁣sense of seriousness and exclusivity around the ​very first restricted edition ‌drop, Sunrise Boulevard Yellow, Taylor alerted fans on social networks that it was just readily available to purchase for 48 hours.

Marcelo Endelli/ ⁤Getty Images for TAS Rights Management

Simply days after​ those 48 hours had actually passed,‍ fans were captured off guard when Taylor surprise-dropped yet another variation‍ of the ​vinyl, Aquamarine Green, which⁣ was likewise just offered to purchase for 2 days.

website‌ countdown to purchase” src=”https://img.buzzfeed.com/buzzfeed-static/static/2023-11/28/16/asset/5a5878f5e7e2/sub-buzz-645-1701188353-3.png” data-mobile-src=”https://img.buzzfeed.com/buzzfeed-static/static/2023-11/28/16/asset/5a5878f5e7e2/sub-buzz-645-1701188353-3.png?resize=990:450″ data-crop=”45.44″ data-mobile-crop=”45.45″ data-span=”1″ ⁣data-bfa=”@o:;” previous-src=”https://img.buzzfeed.com/buzzfeed-static/static/2023-11/28/16/asset/5a



Each ⁣edition of the vinyl was noted on Taylor’s main ⁣shop for $31.89, and every one likewise sustained its own shipping expense due to the fact that ‍orders for‍ several variations were unable to be put at the very ⁢same time.



In a subreddit ‌ on Taylor’s devoted ⁣Reddit thread, a lot of her hardcore fans implicated the vocalist of exploiting ‍them. One Swiftie composed at the time: “Why.. Numerous. Variation. Of. The. Exact same. Damn.‍ Album. Taylor.Why.. Numerous. Variation. Of. The. Very same. Damn.​ Album. Taylor. I can not handle the ​cash getting feel.”



Another composed: “The⁣ capitalist period will never ever end, will it,” while another confessed: “I’m really getting frustrated she keeps doing this.”

And it’s real that this was far from the very first time that Taylor had actually utilized these product techniques; back when she launched her album Midnights in 2015, the star excitedly required⁤ to social networks to reveal fans that if they purchased 4 variations of the vinyl then ‍the back of the⁢ coats would​ develop a clock.


taylor arranging⁣ the albums into a clock

Taylor likewise launched numerous variations of the album, with every one having various reward tracks–‌ implying that if fans wished to hear all ⁣of the tunes, they needed to purchase more than one copy of the album.

Sarah Morris/ FilmMagic

With all of this in mind, » …
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