In 2021, Mars Inc. committed to reach net zero emissions across its full value chain by 2050. Now, two years later the rice-to-chocolate major has outlined a net zero roadmap, including an ambition to halve emissions – from a 2015 baseline – by 2030.
To reach its net zero goal, Mars is making significant changes, including transitioning to renewable energy, eliminating deforestation from its supply chains, increasing climate smart agriculture initiatives, and improving logistics.
Another approach Mars is taking to achieve its net zero goal is through ingredient innovation and product reformulation. The company is developing new ingredients with lower greenhouse gas (GHG)-footprints for snacks and human food dishes, as well as alternative proteins for pet food.
Mars, known for brands like Ben’s Original, Twix, and Mars bar, has a current carbon footprint of 30.3mt CO2e, or about the same amount of GHG as a country the size of Finland.
With 38% of the company’s emissions coming from agriculture, Mars recognizes the need to address this area to make a significant impact. Further changes in product formulation and development of unique ingredients and production practices are expected to help lower GHGs.
In recent research, the Mars Advanced Research Institute teamed up with UC Davis scientists to work on the sugar alternative allulose, otherwise known as D-psicose. This breakthrough, developed in partnership, has the potential to make allulose, a natural sugar substitute, more affordable and accessible through precise fermentation.
Allulose offers close to 70% of the sweet taste of sucrose, yet is minimally metabolised by the body. This makes it possible for consumers to enjoy sweet treats with fewer calories and minimal effect on blood glucose and insulin levels.
