How Web2 Studios and Franchises are Powering the Adoption of Web3 in the Blockchain Game Industry

December 23, 2023 7:30​ AM

The Blockchain Game Association⁤ has a⁢ new report on the ‌state of the industry.

Image Credit: Blockchain Game Association

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The blockchain game industry is eagerly searching for new solutions, and it’s looking to Web2 studios ​and franchises to ⁣lead the way.

That’s one of ‌the insights from the 2023 State of the Industry Report ⁢ from the Blockchain Game Alliance.

In a ‌survey ⁣of⁢ 526 people at blockchain⁤ game companies, ⁤a⁤ significant ‌19.8% of those⁣ surveyed believe that traditional game‌ studios ​venturing into the realm of Web3 gaming will have the most positive impact this year.

Moreover, 15.2% highlighted the transition of⁣ Web2, or traditional ⁢gaming, into Web3 as ​a ‍critical driver. A total‍ of 35.0% agreed that ⁣Web2 game studios committing⁢ to ⁤the ‌adoption of Web3, ‍leveraging⁢ their ​talent, experience, brand recognition,​ and vast mainstream audiences, has already ⁣been a pivotal factor in the‌ industry’s⁢ progress ⁤this year.

The respondents ⁣were spread across the U.S., Europe, Asia ⁤and Latin America. About ‌70.7% of respondents‍ in 2023 were in​ senior positions, whether as founders or at⁣ the executive level, or as non-executive⁣ managers ‍within their companies and protocols.

Demographics of Web3 ‍game report.

The BGA noted that its members grew in certain regions, with ⁢respondents in Middle East and North Africa accounting for 5% of respondents, compared to​ few responses⁢ in‌ the previous reports.​ That was due in part to regulatory clarity for Web3 in places ‍such as Dubai and the United ⁢Arab Emirates in general. In‌ 2022, Dubai committed $4​ billion to metaverse development over five years, and Saudi Arabia’s Neom special economic zone recently invested $50 ‌million in Animoca Brands.

Crypto Winter?

A sample of members of ‍the Blockchain‌ Game⁤ Association.

Over half of the respondents⁢ (52.1%) foresee a noteworthy‍ shift within the next 12 months. This​ confidence is⁤ reinforced by the commitments of influential Web2 gaming giants like CCP Games (EVE​ Online),‍ Nexon (MapleStory), ⁢Ubisoft, Square Enix, ​Bandai Namco ‌and others who signaled intentions‍ to adopt Web3 ⁣in 2023.

It was a⁤ year that saw wild swings in cryptocurrency prices ⁢and new scandals with companies like Binance facing regulatory actions. But Bitcoin prices have soared in recent weeks and have roughly doubled ⁣to more than $43,000 ⁣per Bitcoin compared $22,000 at the beginning of⁢ the year.

In spite of the Crypto Winter, DappRadar​ reported that blockchain gaming saw an average⁣ of 786,766 unique active walets in Q3 ⁣2023. ⁤Web3 gaming projects had also raised $2.3 billion in investments by the end of September, though funding has dropped compared‍ to a year earlier.

The⁤ BGA has​ over 390 corporate members and 110 individual members now.

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