How Measurement and Optimization Gaps Are Impacting CTV Campaigns: Insights from Innovid Study

Are you using multiple platforms to measure and optimize your ad campaigns? The recent research from Innovid uncovered the challenges that advertisers are facing in the converged TV market when it comes to ad measurement. Find out how these challenges are being tackled and what the road ahead looks like. This is a must-read summary for anyone in the media or advertising industry.