- Exciting news for crypto investors: Starting January 29, 2024, Google will allow US-based crypto trusts to advertise on its platform.
- But here’s the catch: Advertisers looking to promote crypto trusts must undergo Google certification.
- This change in policy by Google comes at a time when the crypto market is booming, fueled by Bitcoin’s 74% surge in the past 90 days.
Google has made a strategic move by revising its cryptocurrency-related advertising policy to permit ads for US-based crypto trusts, aligning with predictions of the approval of spot Bitcoin exchange-traded funds (ETFs) in the United States.
Mark your calendar – this update is effective January 29, 2024, and it’s generating a lot of buzz as we anticipate the potential approval of US spot Bitcoin ETFs by January 10, 2024.
Google allows Ads for US crypto trusts
The update explicitly mentions “advertisers offering Cryptocurrency Coin Trust targeting the United States.” Those interested must undergo a Google certification process, ensuring they possess the necessary licenses from relevant local authorities. The policy emphasizes global application, requiring adherence to local laws in the targeted regions.
Google’s policy adjustment coincides with increasing expectations of the approval of spot Bitcoin ETFs in the United States. Analysts project a 90% likelihood of approval by January 10, 2024.
Notably, major players like BlackRock, Grayscale, and Fidelity are among the 13 Bitcoin ETF applicants. These firms have reportedly engaged with the US Securities and Exchange Commission to discuss crucial technical details related to their ETF proposals. And the market has responded positively, with Bitcoin experiencing a significant 74% surge in the past 90 days.
If the SEC approves the Bitcoin ETF applications, the crypto market is anticipated to add $1 trillion.
Certification requirements for Crypto Trust Ads on Google
Google’s certification process for potential crypto trust advertisers underscores the importance of compliance with local laws.
Advertisers must obtain the necessary licenses from local authorities, and their products, landing pages, and ads must align with the legal requirements of the respective countries or regions. This meticulous certification process aims to ensure responsible advertising practices within the rapidly evolving and dynamic cryptocurrency landscape.
