On July 23, 2022, Martha Stewart amazed us all with an image of peach cobbler on Instagram. The picture was exactly what we’d expect from Martha Stewart: homey, inviting, and aspirational. She revealed that the dish was from her cookbook, and the fruit was from her orchard.
Earlier that day, she had shared a fuzzy video of a peacock strutting around to Marvin Gaye’s “Let’s Get It On.” The caption was a heart-wrenching tribute to a lost peafowl, and Martha shed light on the issue of predatory coyotes. It’s this personal touch that sets @MarthaStewart48 apart from other lifestyle influencers.
For the past decade, @MarthaStewart48 has provided a glimpse into her life, sharing every detail of her garden, domestic staff, and even her beloved grandchildren. Her approach to Instagram is refreshingly candid, making her seem oblivious to the workings of the internet.
It’s not just what she shares that’s fascinating, but the way she shares it. Unfiltered and unapologetic, Martha Stewart’s posts are a window into her unpretentious, farmgirl spirit.
Contrast this with the @MarthaStewart brand account, which is polished, well-lit, and carefully curated. It’s a stark difference that highlights the delightful irony of an 82-year-old domestic goddess with a ‘finsta’.
