Coca-Cola Expands AI Marketing for the Holidays

By Kristina Monllos  •  November 30, 2023  •  4 min read  •

Welcome to Coca-Cola’s latest AI platform destined to turn your holiday season into a more memorable one.

Buyers have the chance to create their personalized holiday greeting cards with prompts through the Create Real Magic platform provided by the beverage giant in collaboration with OpenAI and Bane & Company.

This initiative, which is available now and will run through the holidays, was born from the belief that Coca-Cola needs to connect with and impress consumers in the tech-savvy generation in a unique and memorable way.

The potential for the final product to appear on billboard ads in New York and London is the incentive to use the platform, and the response has been even better than what the company expected.

Do you want to know more about the brand’s efforts to appeal to the current consumer base? Click the link below.

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