Image: Mark Hachman/ IDG
Far from being left in the cloud, Microsoft is bringing AI to the PC. Industry rivals AMD, Intel, and Qualcomm are investing in AI-powered processors, despite the potential for conflict.
Microsoft’s primary Windows executive spoke at AMD’s recent “Advancing AI” conference, emphasizing the existence of both cloud AI and local AI.
Microsoft dominates the market with Windows licenses and Microsoft 365 subscriptions, and it has its sights set on a new $30/month AI service. But with AMD’s new Ryzen 8040 family of AI-enhanced mobile processors, it’s clear that local AI isn’t going anywhere. AMD is already meeting a demand for on-chip AI with popular applications like Adobe Photoshop, BlackMagic’s DaVinci Resolve, and Microsoft’s own Windows Studio Effects.
Microsoft hardware VP Pavan Davuluri assures a combined approach, highlighting the blending of cloud and local computing technology. “It’s truly about seamless computing across the cloud and customer,” said Davuluri. “We feel like we’re creating a future destination of best AI experiences on PCs.”
AMD president Dr. Lisa Su shares Davuluri’s excitement, joking that Microsoft is always demanding more TOPS (trillions of operations per second). “Together with Windows, we feel like we’re creating that future for the Copilot,” Su added.
Author: Mark Hachman
With an eye for Microsoft news and chip technology, PCWorld’s senior editor Mark has written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.
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